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Services provided: Branding
Project type: Consumer brand
Project category: Condiments
The branding concept sheds light on a new relationship between the famous saffron from the Achaemenid period of the Persian Empire and the saffron from the present, introducing the new brand SIRUS SAFFRON.
The logo's pictogram uses and illustrates a famous ancient symbol - "The Persian horses". In this particular case, the horses are describing one of the most famous civilizations of the ancient world having also the visual role of presenting and protecting the saffron, another distinctive mark of these civilizations.