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The branding concept sheds light on a new relationship between the famous saffron from the Achaemenid period of the Persian Empire and the saffron from the present, introducing the new brand SIRUS SAFFRON.

The logo's pictogram uses and illustrates a famous ancient symbol - "The Persian horses". In this particular case, the horses are describing one of the most famous civilizations of the ancient world having also the visual role of presenting and protecting the saffron, another distinctive mark of these civilizations.

The new brand is born by combining this ancient civilization signature marks in a modern, contemporaneous twist.

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Branding story

A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising.

Effective branding can result in higher sales of not only one product, but of other products associated with that brand. Brand development takes time to produce and oftentimes handled by a design team.

Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price – they represent the sum of all valuable qualities of a product to the consumer.

Brands typically comprise various elements, such as:
name: the word or words used to identify a company, product, service, or concept
logo: the visual trademark that identifies a brand
tagline or catchphrase: "The Quicker Picker Upper" is associated with Bounty paper towels
graphics: the "dynamic ribbon" is a trademarked part of Coca-Cola's brand
shapes: the distinctive shapes of the Coca-Cola bottle and of the Volkswagen Beetle are trademarked elements of those brands
colors: Owens-Corning is the only brand of fiberglass insulation that can be pink.
sounds: a unique tune or set of notes can denote a brand. NBC's chimes provide a famous example.
scents: the rose-jasmine-musk scent of Chanel No. 5 is trademarked
tastes: Kentucky Fried Chicken has trademarked its special recipe of eleven herbs and spices for fried chicken
movements: Lamborghini has trademarked the upward motion of its car doors

Knowing where we come from is always important when considering where we're going, branding started in nature before human existance and it is still evolving.

Saffron history

In the arid lands of the Iranian Plateau, the Empire of Persia grew to immense power through its use of their terrifyingly effective cavalry. Many breeds of horses were used by the Persians as their empire expanded.

Since its first documentation in the 7th Century BC, the long and interesting history of saffron spice traces back over 4000 years and it is closely linked with the Empire of Persia.

Human cultivation and use of saffron spans more than 3,500 years and extends across cultures, continents, and civilizations. Saffron, a spice derived from the dried stigmas of the saffron flower, has through history remained among the world's most costly substances. With its bitter taste, hay-like fragrance, and slight metallic notes, the rich saffron has been used as a seasoning, fragrance, dye, and medicine.

Sources: Wikipedia; Creative Bloq; Wikipedia

Brand development - Product branding