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Project type: Consumer brand
Project category: Alcoholic beverage
Packaging contents: Wine
Packaging format: Bottle
Packaging material: Glass
Awards: Davey Awards 2017 - Packaging Design - Silver
Video: See How it's made
The wine packaging design concept is based on the human fascination with the amazing natural structure of an egg shell and its meaning, offering live and protection.
The hand painted oil illustration adds a playful note to the entire graphical composition.
The 3 sharp edges of the label, situated in the left upper part of the label are emphasizing the idea of a broken shell, a new life that steps into this world.