BEGINNING WINE DESIGN

BEGINNING WINE DESIGN

 

PACKAGING DESIGN FOR BEGINNING WINE

Handmade oil illustration & 3D visuals & customized logo

AWARDS: Davey Awards 2017 - Packaging Design - Silver

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"Beginning" concept is based on the human fascination with the amazing natural structure of an egg shell and its meaning, offering live and protection.

The oil paint illustration adds a funnier note in the visual composition of the label for this white wine packaging.

The design uses 3 major color tones: white, black and yellow, bringing a spring aesthetic value to the wine package.

The 3 sharp edges of the label, situated in the left upper part of the label are visually creating the idea of a new beginning, a broken shell, a new life that steps into this world.

A good beginning starts with a great wine.

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Beverage packaging design story

According to historians, packaging came about as a method of preservation in the pre-historic era. The first glass bottles were used approximately 2,000 years ago. The newest packaging developments were tin cans about 150 years ago, and plastic about 75 years ago.

In Ancient Egypt or Roman Empire beer was a common drink. People drank it from large containers through straws (to avoid drinking debris floating in the drink). In the Middle Ages ordinary people often drank ale, other drinks included cider and mead.In the 12th and 13th centuries wine was really appreciated in Europe. In the 17th century new drinks were introduced: rum, gin and champagne.

As the beverage market continues to grow, the need to differentiate a product from its competitors in the market also increases, and one way to achieve this is through various packaging techniques. From wine and spirits, to bottled water, and to juice and sodas, beverage packaging is changing and developing.

Advertising, distribution and pricing are no longer enough to give beverage brands a competitive advantage. To win, brands must use creative package design to strengthen consumer perceptions and convert more purchases at shelf.

Wine packaging design history

Most wines are sold in glass bottles and sealed with corks (50% of which come from Portugal). An increasing number of wine producers have been using alternative closures such as screwcaps and synthetic plastic "corks". Some wines are packaged in thick plastic bags within corrugated fiberboard boxes, and are called "box wines", or "cask wine". Environmental considerations of wine packaging reveal benefits and drawbacks of both bottled and box wines. The glass used to make bottles is a nontoxic, naturally occurring substance that is completely recyclable, whereas the plastics used for box-wine containers are typically much less environmentally friendly. However, it was suggested that the box wine, being lighter in package weight, has a reduced carbon footprint from its distribution.

Sources: Digital commons; Affinova; Local hostories; Wikipedia

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Packaging design - Beverage packaging design