packaging design bottle design

packaging design



Handmade sketches & 3D bottle design & 3D visuals


Creating a bespoke bottle design is a complex process.

Bottle shape design begins with a large amount of sketches and ideas than are transposed on paper trying to find its creative path, continues with building its 3D appearance and prototype for a tactile experience and ends up unveiling its true character in crafted details before production.

Bottle design process involves more than just drawing a shape, it is about giving a unique character to every single product and it helps the client choose the appropriate packaging design before starting the actual production hence reducing costs.

Glass or aluminum, plastic or ceramics, bottle shape design started its journey long time ago and even today its highly influenced by society requirements and the emerging technologies of each era.

The contemporaneous and innovative bottle design breaks the design barrier and becomes more than an object because it creates a dynamic relationship with its user.

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Beverage packaging design story

According to historians, packaging came about as a method of preservation in the pre-historic era. The first glass bottles were used approximately 2,000 years ago. The newest packaging developments were tin cans about 150 years ago, and plastic about 75 years ago.

In Ancient Egypt or Roman Empire beer was a common drink. People drank it from large containers through straws (to avoid drinking debris floating in the drink). In the Middle Ages ordinary people often drank ale, other drinks included cider and mead.In the 12th and 13th centuries wine was really appreciated in Europe. In the 17th century new drinks were introduced: rum, gin and champagne.

As the beverage market continues to grow, the need to differentiate a product from its competitors in the market also increases, and one way to achieve this is through various packaging techniques. From wine and spirits, to bottled water, and to juice and sodas, beverage packaging is changing and developing.

Advertising, distribution and pricing are no longer enough to give beverage brands a competitive advantage. To win, brands must use creative package design to strengthen consumer perceptions and convert more purchases at shelf.

Bottle design history

A bottle is a narrow-necked container as compared with a jar.[1] Bottles come in various shapes (round, oval, square, etc) and sizes and are often made of glass, clay, plastic, aluminium or other impervious materials. They are used to transport and store liquids such as water, milk, soft drinks, beer, wine, cooking oil, medicine, shampoo, ink, and chemicals.

The bottle design has developed over millennia of use, with some of the earliest examples appearing in China, Phoenicia, Rome and Crete.

The glass bottle was an important development in the history of wine, because, when combined with a high-quality stopper such as a cork, it allowed long-term aging of wine.

Sources: Digital commons; Affinova; Local hostories; Wikipedia

Packaging design - Bottle design