Graphics & 3d visuals & customized logo
The style and colors of packaging combine a modern approach with cereals history that begins way back into 1700.
The cereals packaging design celebrates cereal benefits and brings awareness about eating healthy in the morning.
The packaging clean lines and strong message create a new perspective for cereals boxes.
Food packaging is packaging for food products. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. It may bear a nutrition facts label and other information about food being offered for sale. Food packaging evolves with the progress of knowledge. Material discoveries, manufacturing developments, and new understandings of science shape the history of food packaging.
The first kind of food packaging came around in the form of wrappers. Wrappers for candies, bread, meat, etc. became extremely popular since their invention in 18th century in Europe. The earliest types of food packaging that existed in the United States were paper, cloth, wooden crates, and glass.
The first metal can was invented in 1809 after General Napoleon Bonaparte made an offer of 12,000 francs for anyone who could invent a method to preserve food for his army. Nicholas Appert, a Frenchman, invented the method of sealing food in tin, airtight cans and sterilizing them through a boiling process. Manufacturers later used tinplate, which is typically steel with a tin coating, to create cans.
From the early 1900’s to the 1960’s, glass dominated the liquids market until metal and plastic became commercially available.
Today, "plastic packaging (both flexible and rigid) continues to lead growth" in the food packaging industry. Reduced packaging and sustainable packaging are becoming more frequent as the world is becoming aware of the environmental issues.
The food packaging market is evolving to become interactive, aware, and intelligent. The industry calls this evolution “smart packaging”. Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products.
Cereal boxes have gotten smoother, more "3-d" and more, well, ecstatic across the board, everything is just so much cleaner. The grains used are more diverse and have a better quality and taste. The focus is placed on healthier products.