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Project type: Consumer brand
Project category: Alcoholic beverage
Packaging contents: Cider
Packaging format: Bottle
Packaging material: Glass
Awards: International Design Awards (IDA) 2017 - Packaging Design - Silver
The cider packaging design is orientated on the duality of the caterpillar, both caterpillar and butterfly.
The luxurious embossed logo on the deep blue background is inviting the customer to enjoy and discover what’s inside.
The embossed effect is giving depth and stability to the whole graphical composition. The can design is addressing the very core of minimalism, presenting on the front of the package only the elegant presence of the caterpillar.