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PACKAGING DESIGN FOR DOG FOOD - Yorkie’s Gourmet Recipe

Designed by CreativeBydefinition, the "Yorkie’s Gourmet Recipe" is using like conceptual starting point a monochromatic illustration, with geometrical insertions.

The white box with black accents was inspired by a very special Yorkshire terrier and is combining elegant features with playful ones. One of its main purposes is reinventing the image of pet food, giving it personality and meaning.
The project is dedicated to all the small dogs and their owners that know the importance of well balance food, prepared with only the best ingredients.
The illustrations of the main ingredients are emphasizing the attention put in the execution of this recipe.
There is a continuous "battle" between black or white, photo or line drawing, circle or triangle, that is adding a dynamic feeling to the whole composition.

The simplicity of the packaging reflects the purpose of the brand: raise awareness about the quality of pet food, presenting only the essentials and let quality speak for itself.

Packaging design - Food & Gourmet packaging design - More

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packaging design dog food
packaging design dog food
packaging design dog food
packaging design dog food
packaging design dog food
packaging design dog food

Food & Gourmet packaging design story

Food packaging is packaging for food products. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. It may bear a nutrition facts label and other information about food being offered for sale. Food packaging evolves with the progress of knowledge. Material discoveries, manufacturing developments, and new understandings of science shape the history of food packaging.

The first kind of food packaging came around in the form of wrappers. Wrappers for candies, bread, meat, etc. became extremely popular since their invention in 18th century in Europe. The earliest types of food packaging that existed in the United States were paper, cloth, wooden crates, and glass.

The first metal can was invented in 1809 after General Napoleon Bonaparte made an offer of 12,000 francs for anyone who could invent a method to preserve food for his army. Nicholas Appert, a Frenchman, invented the method of sealing food in tin, airtight cans and sterilizing them through a boiling process. Manufacturers later used tinplate, which is typically steel with a tin coating, to create cans.

From the early 1900’s to the 1960’s, glass dominated the liquids market until metal and plastic became commercially available.

Today, "plastic packaging (both flexible and rigid) continues to lead growth" in the food packaging industry. Reduced packaging and sustainable packaging are becoming more frequent as the world is becoming aware of the environmental issues.

The food packaging market is evolving to become interactive, aware, and intelligent. The industry calls this evolution “smart packaging”. Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products.

Dog food packaging design history

Dog food packaging has evolved from simply a container to hold food to something today that can play an active role in dog food quality. Many dog food packages are still simply containers, but they have properties that have been developed to protect the dog food and maintain it fresh and delicious.

Sources: GreenSeal Blog; Wikipedia; Forbes; Slideshare; Food Packaging History and Innovations

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