packaging design eggs

packaging design eggs
CHICKEN'S WORLD CUP

 

PACKAGING DESIGN EGGS FOR CHICKEN'S WORLD CUP

Customized logo, handmade illustrations & 3D visuals

 

Inspired by this year one of most important international sport events – FIFA WORLD CUP, this conceptual project translates the idea of football into another dimension.

The egg packaging design project wants to bring innovation and humor together and celebrates in a new, very distinctive way some really fresh organic eggs.
The entire personality of this egg packaging design is fresh, contemporary, fun.
The bold color of the packaging emphasizes the hand crafted illustrations of the chickens and all their details. Both teams have two very distinctive color representatives, green and dark purple that mix together in order to obtain the illusion of movement.

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Food packaging design story

Food packaging is packaging for food products. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. It may bear a nutrition facts label and other information about food being offered for sale. Food packaging evolves with the progress of knowledge. Material discoveries, manufacturing developments, and new understandings of science shape the history of food packaging.

The first kind of food packaging came around in the form of wrappers. Wrappers for candies, bread, meat, etc. became extremely popular since their invention in 18th century in Europe. The earliest types of food packaging that existed in the United States were paper, cloth, wooden crates, and glass.

The first metal can was invented in 1809 after General Napoleon Bonaparte made an offer of 12,000 francs for anyone who could invent a method to preserve food for his army. Nicholas Appert, a Frenchman, invented the method of sealing food in tin, airtight cans and sterilizing them through a boiling process. Manufacturers later used tinplate, which is typically steel with a tin coating, to create cans.

From the early 1900’s to the 1960’s, glass dominated the liquids market until metal and plastic became commercially available.

Today, "plastic packaging (both flexible and rigid) continues to lead growth" in the food packaging industry. Reduced packaging and sustainable packaging are becoming more frequent as the world is becoming aware of the environmental issues.

The food packaging market is evolving to become interactive, aware, and intelligent. The industry calls this evolution “smart packaging”. Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products.

Packaging Design Eggs History

There are numerous ways of preserving eggs, each with its own limitations.

In this context package design for eggs is very important both for taking care of this gentle product and attracting customers attention.

Sources: GreenSeal Blog; Wikipedia; Forbes; Slideshare; Wikipedia

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Packaging design - Food packaging design