The project uses a exquisite combination of Nordic color tones based on the deep blue ocean combined with the minimalistic white.
The set wants to emphasize the tail of the fish, that becomes almost like a symbol code around fisherman’s and fish lovers .
The fish tail illustration that visually breaks the can is a symbol of the fish that swims in these clear, deep, cold waters.
The brand logo is also concentrating on the visual image of the fish tale, exploring it’s Nordic roots.
The unique typography for the logo was created in order to blend all the elements of the design.
The window on the packaging helps clients have a look inside and reveals the freshness of the fish.
The project was created so it can be easily extended in the future by adding more fish tail illustrations or package shapes, depending on the needs of the brand.
Food packaging is packaging for food products. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. It may bear a nutrition facts label and other information about food being offered for sale. Food packaging evolves with the progress of knowledge. Material discoveries, manufacturing developments, and new understandings of science shape the history of food packaging.
The first kind of food packaging came around in the form of wrappers. Wrappers for candies, bread, meat, etc. became extremely popular since their invention in 18th century in Europe. The earliest types of food packaging that existed in the United States were paper, cloth, wooden crates, and glass.
The first metal can was invented in 1809 after General Napoleon Bonaparte made an offer of 12,000 francs for anyone who could invent a method to preserve food for his army. Nicholas Appert, a Frenchman, invented the method of sealing food in tin, airtight cans and sterilizing them through a boiling process. Manufacturers later used tinplate, which is typically steel with a tin coating, to create cans.
From the early 1900’s to the 1960’s, glass dominated the liquids market until metal and plastic became commercially available.
Today, "plastic packaging (both flexible and rigid) continues to lead growth" in the food packaging industry. Reduced packaging and sustainable packaging are becoming more frequent as the world is becoming aware of the environmental issues.
The food packaging market is evolving to become interactive, aware, and intelligent. The industry calls this evolution “smart packaging”. Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products.
Ancient methods of preserving fish included drying, salting, pickling and smoking. All of these techniques are still used today but the more modern techniques of freezing and canning have taken on a large importance.
In this context package design for fish products is very important both for preservation and attracting customers attention.