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Project type: Consumer brand
Project category: Frozen Food & Fresh Food
Packaging contents: Fish
Packaging format: Tray | Can | Sleeve
Packaging material: Plastic | Paper | Aluminum
Video: See How it's made
The objective was to create an utterly unique package that would celebrate the fish in all it’s delicious forms – fresh, frozen or in a can.
The fish packaging design project uses a exquisite combination of Nordic color tones based on the deep blue ocean combined with the minimalistic white.
The unique typography for the logo and the bespoke illustration was created in order to blend all the elements of the design.