A mix of dark contrasts, curve lines and fade in images are creating this gin packaging design and the jazz atmosphere. It seems like the sound of the saxophone music wants to get inside the glass bottle and curve it like it was a sculptor. The central ax of the product is changing its direction and uses like a base foundation both a circle and a rectangle in order to describe this curve contour of the bottle.
The classical illustration of the saxophone, the newspaper style text that is fading into the dark background, the construction of the logo, all the elements are letting music be they’re guide.
According to historians, packaging came about as a method of preservation in the pre-historic era. The first glass bottles were used approximately 2,000 years ago. The newest packaging developments were tin cans about 150 years ago, and plastic about 75 years ago.
In Ancient Egypt or Roman Empire beer was a common drink. People drank it from large containers through straws (to avoid drinking debris floating in the drink). In the Middle Ages ordinary people often drank ale, other drinks included cider and mead.In the 12th and 13th centuries wine was really appreciated in Europe. In the 17th century new drinks were introduced: rum, gin and champagne.
As the beverage market continues to grow, the need to differentiate a product from its competitors in the market also increases, and one way to achieve this is through various packaging techniques. From wine and spirits, to bottled water, and to juice and sodas, beverage packaging is changing and developing.
Advertising, distribution and pricing are no longer enough to give beverage brands a competitive advantage. To win, brands must use creative package design to strengthen consumer perceptions and convert more purchases at shelf.
The first confirmed date for the production of gin is the early 17th century in Holland, although claims have been made that it was produced prior to this in Italy. In Holland it was produced as a medicine and sold in chemist shops so this was the birth of gin packaging design.