INSIDE THE HIVE HONEY DESIGN

INSIDE THE HIVE HONEY DESIGN

 

PACKAGING DESIGN FOR HONEY

3D jar design & hand made illustration & customized logo

AWARDS: International Design Awards (IDA) 2017 - Packaging Design - Silver

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The product speaks for it’s self - quality organic honey with a packaging to match.

“Looking through the magnifier glass inside a bee hive”

The package is loyal to the headquarters of these amazing creatures – classifying the types of bees, describing their secret lives and bringing more information about the complex process that is taking place inside the hive.

The creative execution is a playful selection of handcrafted bee illustrations and brings the customer one step closer to the natural hive, tasty organic product and its benefits.

More than just a label design, the concept wants to reinforce the importance of understanding all the natural processes and their major role in the world ecosystem.

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Food & Gourmet packaging design story

Food packaging is packaging for food products. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. It may bear a nutrition facts label and other information about food being offered for sale. Food packaging evolves with the progress of knowledge. Material discoveries, manufacturing developments, and new understandings of science shape the history of food packaging.

The first kind of food packaging came around in the form of wrappers. Wrappers for candies, bread, meat, etc. became extremely popular since their invention in 18th century in Europe. The earliest types of food packaging that existed in the United States were paper, cloth, wooden crates, and glass.

The first metal can was invented in 1809 after General Napoleon Bonaparte made an offer of 12,000 francs for anyone who could invent a method to preserve food for his army. Nicholas Appert, a Frenchman, invented the method of sealing food in tin, airtight cans and sterilizing them through a boiling process. Manufacturers later used tinplate, which is typically steel with a tin coating, to create cans.

From the early 1900’s to the 1960’s, glass dominated the liquids market until metal and plastic became commercially available.

Today, "plastic packaging (both flexible and rigid) continues to lead growth" in the food packaging industry. Reduced packaging and sustainable packaging are becoming more frequent as the world is becoming aware of the environmental issues.

The food packaging market is evolving to become interactive, aware, and intelligent. The industry calls this evolution “smart packaging”. Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products.

Honey packaging design history

Honey is a sweet food made by bees using nectar from flowers. Honey collection is an ancient activity. Humans apparently began hunting for honey at least 8,000 years ago, as evidenced by a cave painting in Valencia, Spain. Honey packaging usually involves glass / plastic bottles or jars. The label should have a happy design that emphasis the natural / green properties of the product.

Sources: GreenSeal Blog; Wikipedia; Forbes; Slideshare; Wikipedia

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Packaging design - Food & Gourmet packaging design