The project is creating a gothic visual expression for the customers to discover step by step with their visual & tactile senses.
The design uses black and white accents on a vintage, textured paper with detailed embossed elements. The combination of textures gives a more complex depth to the whole composition.
More important, the packaging design project tells its story, the story of King Goth, engaging the customers in this gothic adventure.
The hand drawn illustrations of King Goth and the architectural elements are transforming the bottle on a authentic testimonial of the old, mysterious past.
According to historians, packaging came about as a method of preservation in the pre-historic era. The first glass bottles were used approximately 2,000 years ago. The newest packaging developments were tin cans about 150 years ago, and plastic about 75 years ago.
In Ancient Egypt or Roman Empire beer was a common drink. People drank it from large containers through straws (to avoid drinking debris floating in the drink). In the Middle Ages ordinary people often drank ale, other drinks included cider and mead.In the 12th and 13th centuries wine was really appreciated in Europe. In the 17th century new drinks were introduced: rum, gin and champagne.
As the beverage market continues to grow, the need to differentiate a product from its competitors in the market also increases, and one way to achieve this is through various packaging techniques. From wine and spirits, to bottled water, and to juice and sodas, beverage packaging is changing and developing.
Advertising, distribution and pricing are no longer enough to give beverage brands a competitive advantage. To win, brands must use creative package design to strengthen consumer perceptions and convert more purchases at shelf.
Most wines are sold in glass bottles and sealed with corks (50% of which come from Portugal). An increasing number of wine producers have been using alternative closures such as screwcaps and synthetic plastic "corks". Some wines are packaged in thick plastic bags within corrugated fiberboard boxes, and are called "box wines", or "cask wine". Environmental considerations of wine packaging reveal benefits and drawbacks of both bottled and box wines. The glass used to make bottles is a nontoxic, naturally occurring substance that is completely recyclable, whereas the plastics used for box-wine containers are typically much less environmentally friendly. However, it was suggested that the box wine, being lighter in package weight, has a reduced carbon footprint from its distribution.