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Project type: Consumer brand
Project category: Non-Alcoholic beverage
Packaging contents: Lemonade
Packaging format: Bottle
Packaging material: Glass
Awards: Mobius Awards 2016 - Packaging Design - Spec Work Certificate
The goal of this lemonade packaging design concept was to provide a strong impact with minimal design intervention.
The lemonade packaging design breaks free from the classical labels.
The identity of the bottle is evoking its unique soul & personality. It is playful, modern with a hint of classical style. The concept brings together two very distinctive elements - a lemon and a corset and after that, the story of lemonade packaging design quickly writes itself.