olive packaging design

olive packaging design



Handmade illustrations & 3D visuals

AWARDS: Design and Design International Award 2016 Packaging Design


Ati, a Czech brand, wanted to renew its whole image and packaging design for its prime products was the first step in the process.

The olive packaging design concept for this product was born from amazing organic lines that the olive branch creates in the Greek sun.

It is the story of quality products, that carry with pride the tradition of their country.

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Food packaging design story

Food packaging is packaging for food products. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. It may bear a nutrition facts label and other information about food being offered for sale. Food packaging evolves with the progress of knowledge. Material discoveries, manufacturing developments, and new understandings of science shape the history of food packaging.

The first kind of food packaging came around in the form of wrappers. Wrappers for candies, bread, meat, etc. became extremely popular since their invention in 18th century in Europe. The earliest types of food packaging that existed in the United States were paper, cloth, wooden crates, and glass.

The first metal can was invented in 1809 after General Napoleon Bonaparte made an offer of 12,000 francs for anyone who could invent a method to preserve food for his army. Nicholas Appert, a Frenchman, invented the method of sealing food in tin, airtight cans and sterilizing them through a boiling process. Manufacturers later used tinplate, which is typically steel with a tin coating, to create cans.

From the early 1900’s to the 1960’s, glass dominated the liquids market until metal and plastic became commercially available.

Today, "plastic packaging (both flexible and rigid) continues to lead growth" in the food packaging industry. Reduced packaging and sustainable packaging are becoming more frequent as the world is becoming aware of the environmental issues.

The food packaging market is evolving to become interactive, aware, and intelligent. The industry calls this evolution “smart packaging”. Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products.

Olive packaging design history

The olive tree is a blessed tree, which grows in the stony and arid Mediterranean area. Produce fruit under adverse conditions of drought, strong winds and high temperatures, while the longevity and productivity, wrote the history of the Mediterranean peoples. The olive tree lit up, fed, healed, posed up and identified with high ideals and inspired the vigorous culture for many years in the eastern Mediterranean.

Symbol of knowledge, wisdom, abundance, peace, health, strength and beauty worshiped for thousands of years. A living part of a severe cultural heritage, legends, traditions and religious rituals closely associated with flowering, harvest and production of oil. Such a special heritage should have at least the most special packaging design.

Sources: GreenSeal Blog; Wikipedia; Forbes; Slideshare; Graphicart News

Packaging design - Food packaging design