From the green curved hills of this land and from the Romanian deep love and understanding for hand craft artisanal wood art and sculpture, the wine packaging design project is concentrating on creating a historical, unique retail experience and blending all this emotions in a contemporary package structure.
The wood craft lid that is the metamorphosis of a wooden glass, the black and white tones, the graphical symbol of the bird, the geometrical pattern inspired by Romanian folklore, all these elements are emphasizing traditions and giving them new life and artistic meaning.
According to historians, packaging came about as a method of preservation in the pre-historic era. The first glass bottles were used approximately 2,000 years ago. The newest packaging developments were tin cans about 150 years ago, and plastic about 75 years ago.
In Ancient Egypt or Roman Empire beer was a common drink. People drank it from large containers through straws (to avoid drinking debris floating in the drink). In the Middle Ages ordinary people often drank ale, other drinks included cider and mead.In the 12th and 13th centuries wine was really appreciated in Europe. In the 17th century new drinks were introduced: rum, gin and champagne.
As the beverage market continues to grow, the need to differentiate a product from its competitors in the market also increases, and one way to achieve this is through various packaging techniques. From wine and spirits, to bottled water, and to juice and sodas, beverage packaging is changing and developing.
Advertising, distribution and pricing are no longer enough to give beverage brands a competitive advantage. To win, brands must use creative package design to strengthen consumer perceptions and convert more purchases at shelf.
Most wines are sold in glass bottles and sealed with corks (50% of which come from Portugal). An increasing number of wine producers have been using alternative closures such as screwcaps and synthetic plastic "corks". Some wines are packaged in thick plastic bags within corrugated fiberboard boxes, and are called "box wines", or "cask wine". Environmental considerations of wine packaging reveal benefits and drawbacks of both bottled and box wines. The glass used to make bottles is a nontoxic, naturally occurring substance that is completely recyclable, whereas the plastics used for box-wine containers are typically much less environmentally friendly. However, it was suggested that the box wine, being lighter in package weight, has a reduced carbon footprint from its distribution.
Romania is one of the world's largest wine producers and sixth largest among European wine-producing countries.
Romania has one of the oldest wine making traditions in the world, its viticulture dating back more than 6,000 years. Due to suitable climate, relief and soils, viticulture became a current activity of the local inhabitants mainly in the hilly areas. Numerous local wine grape varieties have been obtained during medieval time by empirical selection, becoming representatives for Romanian wine regions. Romania's most cultivated grape varieties are for white wines, including Feteasca Alba, Feteasca Regala, Riesling, Aligote, Sauvignon, Muscat, Pinot Gris, Chardonnay, Tamaioasa Romaneasca, Grasa de Cotnari, Galbena de Odobesti. Also, the main grape varieties for red wines are Merlot, Cabernet Sauvignon, Babeasca Neagra, Feteasca Neagra, Pinot Noir.