The whole composition is concentrated around one focal point – "the cow", in order to celebrate fresh dairy products obtained by using only the finest milk.
The milk packaging design project wants to reinvent the classical image of dairy packaging, elevating the symbol of the milk’s creator to a more iconic one.
The organic shapes of the products are using light and clean lines in their design composition and also natural, bio-degradable materials - glass, cork, natural wax.
The creative direction of the swiss milk and cheese packaging design sends the eye directly to the contemporary black and white pattern that covers the body of the animal in question.
The product logo brings a more cheerful feeling to the visual image of the brand.
The customized logo is focusing on one of the symbols of this land where high quality milk is produced, more precisely the train that crosses Swiss mountains.
The handcraft illustrations together with the handwritten typography for the products identifiers have unique and interesting results.
Working with hands, pencils and other instruments on textured paper, combining old with new, crafted details with computer generated elements gives authenticity and value to the dairy packaging design.
Cork is an emerging material that could be nature's solution to many of our environmental concerns. It is harvested by stripping the bark off of cork oak trees to be compressed and heated to become the cork we recognize as bottle stoppers and now cladding. The bark regrows, making cork a completely renewable material that is waterproof, an acoustic insulator and fire resistant.
Food packaging is packaging for food products. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. It may bear a nutrition facts label and other information about food being offered for sale. Food packaging evolves with the progress of knowledge. Material discoveries, manufacturing developments, and new understandings of science shape the history of food packaging.
The first kind of food packaging came around in the form of wrappers. Wrappers for candies, bread, meat, etc. became extremely popular since their invention in 18th century in Europe. The earliest types of food packaging that existed in the United States were paper, cloth, wooden crates, and glass.
The first metal can was invented in 1809 after General Napoleon Bonaparte made an offer of 12,000 francs for anyone who could invent a method to preserve food for his army. Nicholas Appert, a Frenchman, invented the method of sealing food in tin, airtight cans and sterilizing them through a boiling process. Manufacturers later used tinplate, which is typically steel with a tin coating, to create cans.
From the early 1900’s to the 1960’s, glass dominated the liquids market until metal and plastic became commercially available.
Today, "plastic packaging (both flexible and rigid) continues to lead growth" in the food packaging industry. Reduced packaging and sustainable packaging are becoming more frequent as the world is becoming aware of the environmental issues.
The food packaging market is evolving to become interactive, aware, and intelligent. The industry calls this evolution “smart packaging”. Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products.
Dairy products are part of our lives for many centuries, so milk bottle and cheese packaging were always very important for preserving the fresh products and attracting customers.
By the 1920s, glass milk bottles had become the norm in the UK after slowly being introduced from the US before World War I. Milk bottles before the 1930s were round. In 1935, slender-neck bottles were introduced in the UK.
Cheese packaging can be both practical and original and it is showcasing the quality and diversity of the product.