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Project type: Consumer brand
Project category: Dairy
Packaging contents: Milk | Cheese | Yogurt
Packaging format: Bottle | Jar | Case
Packaging material: Glass | Cork Moulded Fibre
Awards: International Design Awards (IDA) 2018 - Packaging Design - Silver
Video: See How it's made
The milk packaging design project wants to reinvent the classical image of the dairy packaging , elevating the symbol of the milk’s creator to an iconic one.
It was opted for a bespoke, black and white, contemporary handcrafted illustration of a cow mixt together with a handwritten custom typography in order to celebrate fresh dairy products obtained by using only the finest milk.
Working with hands, pencils and other instruments on textured paper, combining old with new, crafted details with computer generated elements brings authenticity and value to this dairy packaging design.