vegetable packaging design

vegetable packaging design



Handmade illustrations & 3D visuals & customized logo

AWARDS: A’ Design Award 2017 - Packaging Design - Bronze


Inspiration for this vegetable packaging design for tomatoes and beans started from the art sketches that can be found in Paris, along the streets that follow the river Sena.

Simple, clear sketches of nature, in all its forms, drawn by talented street artist that have the patient of looking and celebrating all the micro-details of the surroundings.

The focus point for this vegetable packaging design concept was expressing the beauty that lies in the simple vegetables we consume every day - nature’s art creations.

The design of the can is all about celebrating nature’s products and their delicious taste.

More than just a can, the packaging for tomatoes can be used long after it’s consumed - maybe like a hotchpotch or a perfect place to store your favorite pencils.

The challenge was creating a packaging that could graphically speak about nature’s art – about the work of this master sculptor.

There are two options for this product: a can for the easily transportable vegetable packaging design and a bag for the frozen vegetable packaging design.

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Food packaging design story

Food packaging is packaging for food products. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. It may bear a nutrition facts label and other information about food being offered for sale. Food packaging evolves with the progress of knowledge. Material discoveries, manufacturing developments, and new understandings of science shape the history of food packaging.

The first kind of food packaging came around in the form of wrappers. Wrappers for candies, bread, meat, etc. became extremely popular since their invention in 18th century in Europe. The earliest types of food packaging that existed in the United States were paper, cloth, wooden crates, and glass.

The first metal can was invented in 1809 after General Napoleon Bonaparte made an offer of 12,000 francs for anyone who could invent a method to preserve food for his army. Nicholas Appert, a Frenchman, invented the method of sealing food in tin, airtight cans and sterilizing them through a boiling process. Manufacturers later used tinplate, which is typically steel with a tin coating, to create cans.

From the early 1900’s to the 1960’s, glass dominated the liquids market until metal and plastic became commercially available.

Today, "plastic packaging (both flexible and rigid) continues to lead growth" in the food packaging industry. Reduced packaging and sustainable packaging are becoming more frequent as the world is becoming aware of the environmental issues.

The food packaging market is evolving to become interactive, aware, and intelligent. The industry calls this evolution “smart packaging”. Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products.

Vegetable packaging design history

Packaging fresh fruits and vegetables is one of the more important steps in the long and complicated journey from grower to consumer. Bags, crates, hampers, baskets, cartons, bulk bins, and palletized containers are convenient containers for handling, transporting, and marketing fresh produce. The container must enclose the produce in convenient units for handling and distribution. The produce should fit well inside the container, with little wasted space. The package must protect the produce from mechanical damage and poor environmental conditions during handling and distribution.

Sources: GreenSeal Blog; Wikipedia; Forbes; Slideshare

Packaging design - Food packaging design