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Services provided: Packaging Design
Location: Czech Republic
Project type: Consumer brand
Project category: Cupboard Food
Packaging contents: Tomatoes | Beans
Packaging format: Can
Packaging material: Aluminium
Awards: CREATIVITY International Awards 2016 - Packaging Design - SILVER
The concept idea for this canned vegetable packaging design was to show the vegetables like they are nature’s 3D models with perfect dimensions.
To further highlight the freshness of the products – instead of using images custom 3D models & illustrations were created for the perfect, tasty tomatoes & red kidney beans & white beans and dimensions lines were used to measure them.
The labels are using white canvas with one black stripe – leaving the strong, vivid colors to be illustrated by the vegetables.