ATI VEGETABLES DESIGN

ATI VEGETABLES DESIGN

 

PACKAGING DESIGN FOR CANNED VEGETABLES

Digital & handmade illustrations & 3D visuals

AWARDS: CREATIVITY International Awards 2016 - Packaging Design - SILVER

 

The concept idea for this canned vegetables packaging design was to show the vegetables like they are nature’s 3D models with perfect dimensions.

Measuring quality using technical dimensions.

To further highlight the freshness of the products – instead of using images, 3D models & illustrations were created for the perfect, tasty tomatoes & red kidney beans & white beans and dimensions lines were used to measure them.

The labels are using white canvas with one black stripe – leaving the strong, vivid colors to be illustrated by the vegetables.

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Food & Gourmet packaging design story

Food packaging is packaging for food products. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. It may bear a nutrition facts label and other information about food being offered for sale. Food packaging evolves with the progress of knowledge. Material discoveries, manufacturing developments, and new understandings of science shape the history of food packaging.

The first kind of food packaging came around in the form of wrappers. Wrappers for candies, bread, meat, etc. became extremely popular since their invention in 18th century in Europe. The earliest types of food packaging that existed in the United States were paper, cloth, wooden crates, and glass.

The first metal can was invented in 1809 after General Napoleon Bonaparte made an offer of 12,000 francs for anyone who could invent a method to preserve food for his army. Nicholas Appert, a Frenchman, invented the method of sealing food in tin, airtight cans and sterilizing them through a boiling process. Manufacturers later used tinplate, which is typically steel with a tin coating, to create cans.

From the early 1900’s to the 1960’s, glass dominated the liquids market until metal and plastic became commercially available.

Today, "plastic packaging (both flexible and rigid) continues to lead growth" in the food packaging industry. Reduced packaging and sustainable packaging are becoming more frequent as the world is becoming aware of the environmental issues.

The food packaging market is evolving to become interactive, aware, and intelligent. The industry calls this evolution “smart packaging”. Smart packaging is a conversation between people, brands, and objects and that smart packaging enhances consumers’ experience with products.

Vegetable packaging design history

Packaging fresh fruits and vegetables is one of the more important steps in the long and complicated journey from grower to consumer. Bags, crates, hampers, baskets, cartons, bulk bins, and palletized containers are convenient containers for handling, transporting, and marketing fresh produce. The container must enclose the produce in convenient units for handling and distribution. The produce should fit well inside the container, with little wasted space. The package must protect the produce from mechanical damage and poor environmental conditions during handling and distribution.

Sources: CREATIVITY International Awards; GreenSeal Blog; Wikipedia; Forbes; Slideshare; BAE

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Packaging design - Food & Gourmet packaging design